Social promotion in Russia makes people better
Social advertizing is not so popular in Russian Federation as it may seem. Even many years ago social promotion took significant place in our life. All Russians who lived in Soviet times remember social booklets and TV spots where ideas of liability were declared. The following texts were very popular: “Save the nature, it’s our mpther”, “Matches are not toys for boys” etc. All those social advertisments were sponsored by the government and created by official institutions. Nowadays everything has changed and we can find many different social advertising which is sponsored by official government, non-governmental companies and private persons. Much money is spent every year on different social campaigns which are supported by Russian media campaigns with video spots, social booklets, logos etc.
Many international non-commercial companies work on the territory of former Soviet Union and a great deal of social ads from all over the world are available nowadays in Russian Federation. I am sure that it is really good as we have a unique chance to use best Ameriacan experience in the field of social promotion as our own traditions in this area are very weak but we have many thoughts and creative people who can make all them true. That’s why various contests of social advertising are so popular nowadays in Russian Federation and many professional promotion agencies took an active part in such kind of events and if you enter tube sites you can search for lots of social spots shooted by the leading Russian organizations but sometimes the visualization of social messages leaves much to be desired. Still there are quite a lot of popular social videos on tobacco addiction and other issues. But certainly, we should always keep in mind about the current situation in Russian Federation and the main problems which the government has to deal with. One of such problems is demographic decrease as too many people die in former Soviet Union and they know that they should force people to give more births. As an example of social promotion which concentrated on demographic problems we can state on social posters which were placed in Moscow metro with a lady with three girls on her knees. This post is more uncertain rather than gives replys as there is no guy on this poster and the woman looks sad.
I think that social promotion in Russian Federation just starts its way and in the nearest future we will see lots of great examples of video spots and social posters as well as complicated social campaigns.